Loud Music is a $40 Fine

Just my personal blog.

July 6, 2007

NASCAR: New Name For Me, But Not For Thee

A telecommunications company pays a lot of money to be a sponsor. That company is then bought out by another company. The new company wants to change the name on the sponsorship to the new name.

That sounds a lot like the Cingular/AT&T deal, except it’s not. An announcement is expected tomorrow (7/7/07) that NASCAR’s Nextel Cup Series will be renamed to the Sprint Cup Series (or something like that).

So, it’s ok for NASCAR to have a sponsor that gets bought out and changes its name, but not for a car owner? NASCAR needs to stop competing with its car owners for sponsorship dollars.

Suspension update: In a post titled “That’ll Teach ’em, NASCAR” I talked about suspended crew chiefs still being at the track. NASCAR has just announced that they are no longer allowing suspended crew members at the track. As I said before, “Hello? The series sponsor is a cell phone company! They don’t have cell phones in the pits? Come on.” If NASCAR finds out that a suspended crew chief is still in contact with his team on race day via cell phone, what are they going to do? Maybe they are starting to get tough with the rules. It’s going to take a lot to convince me, but they’re on the right track.

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